“A San Diego bankruptcy law firm accused of using employees to post fake reviews on Yelp.com is being sued by the review site, which claims the alleged actions violated its terms of service contract. The San Diego Superior Court action charges breach of contract, intentional interference with contractual relations, unfair competition and false advertising, Techdirt reports, rather than Computer Fraud and Abuse Act violations. According to Yelp, over a few months, McMillan Law Group employees created accounts on the site, and immediately posted positive reviews of the firm. Some presented untrue statements, the article states”
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I believe more sites need to go after fake reviewers. It decreases the value of the site for consumers and subsequently for the owners. This is a reminder, if you cannot certify that you used the product, ate the food, or used the service, don’t give a review. Moreover, don’t exaggerate what occurred (good or bad). It’s not worth the risk of a lawsuit.
Of course, if a company is so inclined, a company who is a target of a bad review may be able to sue for defamation. However, the 1st Amendment makes it hard to win these type of cases. It’s just not worth the effort, time, or money unless the bad review is initiated by a competitor. Sooner or later, if the product or service is good, the bad fake reviews will be pushed down by more recent good reviews. Moreover, any adult with common sense knows some reviews aren’t worth two cents. In other words, any fool or person with a grudge can have an opinion and state it no matter how false or nonsensical.
Nevertheless, if you have been a victim of bad reviews and want to discuss possibly taking action against the reviewer, you can contact me. My practice is limited to New York, Washington, DC, Maryland, and Georgia.